What is Attribution?

Attribution in marketing is tracing a sale back to the campaign, promo code or printed QR that caused it, so spending is judged on revenue and not on messages sent.

Bhookly reports sent, opened, clicked, redeemed and revenue for each campaign and each promo code. Because codes are redeemed at the till or at online checkout, the revenue figure comes from real bills. Printed QR codes are trackable too: scan counts show which poster works, and the destination can be changed without reprinting.