What is Lifecycle stage?

A lifecycle stage is a label that describes where a customer stands with a business based on how recently and how often they visit, from new through regular to lapsed. A lapsed customer is one who used to come and has stopped.

Bhookly labels every guest New, Active, At risk, Lapsed or VIP each night. Six ready-made segments with live counts sit on top: birthdays this month, lapsed, at risk, VIPs, first-timers and regulars. Any of them can be exported or messaged.