How much is Foodpanda really costing your restaurant?

Delivery apps brought a flood of new orders to Pakistani restaurants — and a commission, commonly 25–35% per order, that comes straight off the top. For a restaurant doing serious online volume, that's not a marketing cost. It's one of the biggest line items in the business.

The maths nobody likes

Say you do Rs 1,000,000 of online orders a month. At a 30% commission, that's Rs 300,000 — every month — leaving your business and never coming back. Over a year, that's Rs 3.6 million. For many restaurants, the commission bill is larger than the rent.

Where the money goes — and how to keep it

You're not just paying for delivery. You're paying for discovery (customers finding you), for the rider network, and for the platform owning the customer relationship. Discovery has real value. But the moment a customer has ordered from you once, paying a third of every repeat order to re-reach them makes little sense.

• Use the marketplace for discovery — getting found by new customers.
• Move repeat customers to your own branded ordering app, where you pay no commission.
• Reward them with loyalty and WhatsApp offers so they keep coming back direct.

Your brand, your customers, your margins

A branded ordering website and app — like the one Bhookly builds for you — lets customers order directly. Orders flow into your POS and kitchen automatically, payments land in PKR, and the customer data is yours to keep. The commission you used to pay becomes margin you keep.

Try the calculator on our branded apps page to see your own number. For most restaurants doing real online volume, it's the fastest profit improvement available.